Sebastián Yatra's Father's Advice: Authenticity Over Popularity

Sebastián Yatra's Path to Authenticity: A Father's Advice Shapes Musical Journey NEW YORK, June 3, 2025 – Colombian singer Sebastián Yatra recently shared a powerful story about the advice that shaped his musical career during an interview on the TODAY Show. The interview, part of Yatra's debut Citi Concert Series performance on the TODAY Plaza, highlighted the challenges artists face balancing artistic integrity with commercial success. Yatra revealed that he felt immense pressure to release reggaeton music to appeal to a wider audience. However, he felt more passionate about a ballad he had written. He confided in his father, who offered life-changing advice: "What do you prefer? For 10 people to hear you being yourself, or a million people to hear you being someone else?" This advice deeply impacted Yatra, leading him to prioritize authenticity over immediate popularity. He stated, "It was like that reminder of just whatever it is you do in life, do it like 100% from where it comes from your heart." This philosophy is reflected in his latest album, Milagra, which he celebrated with his TODAY Plaza performance. The album's release and the interview offer a testament to the importance of staying true to oneself, even amidst pressures of the music industry. The TODAY Show interview and Yatra's performance on the TODAY Plaza served as a powerful reminder of the importance of artistic authenticity. Yatra's story resonates with aspiring artists and music lovers alike, emphasizing the value of staying true to one's artistic vision.