How Gen Z Is Driving The Filipino Food Boom In America - Foodbeast
The demand for rich yet affordable meals has drawn Gen Z to seek that flavorful, bold, home-cooked feel within Filipino cuisine.
A Culinary Journey Through the Philippines: The Food Guy's Filipino Food Challenge Los Angeles, CA – May 23, 2025 – Food vlogger, The Food Guy, recently completed a Filipino food challenge, documenting his experience in a viral video. Partnering with a local expert, known as the Lumpia Queen, he sampled a wide range of Filipino dishes, offering viewers a unique culinary adventure. The challenge started with a hearty breakfast at Kuya Lord restaurant, where they tasted Tapsilog (garlic fried rice, cured beef, and fried egg), Chicharon Bulaklak (crispy pork intestines), and Pork Mami (pork noodle soup). "The Tapsilog was amazing," raved The Food Guy, "a perfect blend of sweet and savory flavors." Lunch included Lechon (roasted pig) and Laing (taro leaves cooked in coconut milk). The day concluded with a variety of street food, including hotdogs, Lumpia (spring rolls), Okoy (vegetable fritters), and sweet treats like Avocado Ice Candy and Silvanas (sandwich cookies). The video has garnered significant attention online, showcasing the diversity and deliciousness of Filipino cuisine to a global audience. It serves as a testament to the rich culinary heritage of the Philippines and the power of food to connect cultures.
The demand for rich yet affordable meals has drawn Gen Z to seek that flavorful, bold, home-cooked feel within Filipino cuisine.