Tory Burch and BonBon: A Sweet Collaboration Takes Social Media by Storm

Tory Burch and BonBon Candy Team Up for a Sweet Summer Challenge New York, NY – June 7, 2025 – Tory Burch, the renowned American luxury brand, recently partnered with BonBon, a Swedish candy company, for a unique marketing campaign. The collaboration culminated in a series of fun blind taste tests, captured on video and shared on social media. The video shows several individuals participating in the challenge, attempting to identify the flavors of various BonBon candies while blindfolded. The setting is a vibrant pink branded van, adding to the visual appeal. One participant exclaims, "It's like lemon lime, but also sour, so maybe it's kinda fruity!" Another guesses, "Marshmallow!" The lighthearted atmosphere and playful guessing game make for an enjoyable viewing experience. This video campaign is a clever way for Tory Burch to engage with its audience and promote the BonBon candy line. The use of a fun challenge and a visually appealing setting make it memorable and shareable, aligning with current social media trends. The partnership showcases a successful example of brand collaboration, leveraging the strengths of both companies to reach a wider audience.