Sourdough and submission in the name of God: How tradwife content fuses feminin…
Tradwives influencers’ throw-back aesthetics mask a divisive ideology about women’s roles, two scholars of extremism explain.
A recent viral video by creator 'tradwifetori' offers a humorous and satirical commentary on the 'tradwife' phenomenon, captivating over 100,000 viewers. The short sketch features a woman engaging in various domestic and lifestyle activities often associated with the traditional wife ideal, such as gardening, baking sourdough, and caring for pets. However, the video subverts these expectations with exaggerated actions, including eating a whole chicken and a block of butter, set against a rapidly spoken male voiceover listing desired 'tradwife' traits. The creator's playful approach, captioned 'When they say they’re looking for a Trad Wife..be careful what you ask for 😂', has sparked discussion online regarding contemporary interpretations of traditional gender roles and the often-unrealistic portrayals of domesticity on social media. The video, uploaded from the US, exemplifies how online content creators are using humor to engage with evolving societal trends.
Tradwives influencers’ throw-back aesthetics mask a divisive ideology about women’s roles, two scholars of extremism explain.
