Kenyan Farmer Finds Success Promoting Produce Through Social Media

Small-scale Farming in Kenya: A Social Media Success Story Tracy Wariko, a small-scale farmer from Kenya, is using social media to promote her produce and connect with customers. Her short videos, shot on her farm, showcase her dania crops and explain her pricing. This simple approach is proving effective, highlighting the potential of social media for local businesses. "I'm trying to make a living from my farm," Wariko says in her video, "and I hope people will support me by buying my dania." Wariko's story is not unique. Many small-scale farmers in Kenya face challenges accessing markets and competing with larger agricultural operations. Social media offers a new avenue for them to reach consumers directly. Wariko's success demonstrates the potential for social media to empower small businesses and improve livelihoods. The future of small-scale farming in Kenya looks brighter thanks to the innovative use of social media by farmers like Tracy Wariko.