Ternopil Car Wash's Colorful Approach to Profitability

Ternopil Car Wash Offers Unique Twist: Pink and White Foams A self-service car wash in Ternopil, Ukraine, is making waves with its unusual offering: customers can choose between pink and white foam for their vehicles. The business owner, who can be seen in the video demonstrating the process, claims this approach significantly increases profitability. "People pay for what they get," the owner explains in the video, highlighting the customer's choice as a key factor in their success. The video shows a customer selecting pink foam for one side of their car and white for the other, showcasing the visual appeal of the service. The price difference between the two foams is also mentioned, adding a layer of consumer choice to the business model. The unique approach offers a refreshing take on a common service, potentially attracting more customers and setting them apart in a competitive market.