Naivas' 35th Anniversary: Big Savings for Kenyan Shoppers

Naivas Celebrates 35 Years with Anniversary Deals Naivas Supermarket, a prominent Kenyan retailer, recently marked its 35th anniversary with a series of promotional offers across its stores. A recent video advertisement showcased the deals, highlighting significant price reductions on various household goods. "Thirty-five years of serving you, thirty-five years of making sure that you have the best that you need in your house," said one shopper featured in the advertisement, emphasizing the longevity and customer focus of the supermarket chain. The video spotlighted deals on items such as toilet paper (51 shillings off), Ceres mango juice (160 shillings off), and various pasta brands. The advertisement aimed to attract customers by emphasizing affordability during a time of potential economic uncertainty. The success of the campaign can be measured by the foot traffic and sales generated during the promotional period. The campaign's success underscores the importance of anniversary promotions for retailers in building customer loyalty and driving sales.