Singing Shoes and Social Media: How TVN is Promoting "Mi Nombre Es"

Chilean Television Network TVN Uses Creative TikTok to Promote "Mi Nombre Es" Season 2 SANTIAGO, CHILE – Televisión Nacional de Chile (TVN) recently employed a unique and humorous approach to promoting the upcoming second season of its popular show, "Mi Nombre Es." A short TikTok video features the shoes of various individuals appearing to magically sing, creating a lighthearted and engaging message. The video has garnered significant attention on the platform, highlighting the effectiveness of creative marketing strategies. "We wanted to do something different to get people excited for the new season," said a spokesperson for TVN. "The singing shoes concept was a fun way to capture attention and generate buzz." The video's success underscores the growing importance of social media platforms like TikTok in reaching younger audiences. The video's playful tone and catchy music have resonated with viewers, resulting in a considerable increase in engagement. This innovative approach demonstrates TVN's commitment to leveraging new technologies to connect with its audience and promote its programming. The success of this campaign suggests that creative and humorous marketing on social media can be highly effective in generating excitement and anticipation for upcoming TV seasons.