CyberDay Warning: Chilean Consumers Urged to Know Their Rights

CyberDay Shopping in Chile: Sernac Warns Against Unilateral Purchase Cancellations Chilean consumers are urged to be aware of their rights during the annual CyberDay sales event, following a warning from the National Consumer Service (Sernac). Sernac director Andrés Herrera highlighted a crucial consumer protection issue: businesses cannot unilaterally cancel purchases. Herrera stated in a recent TVN video, "A brand cannot cancel a purchase unilaterally." This is particularly relevant given the high volume of online transactions during CyberDay. The video provides practical advice for consumers and emphasizes the legal recourse available if a purchase is unjustly canceled. Herrera also stressed the importance of companies providing accurate stock information, stating, "As a professional company, you must know what products you have and what services you offer." The video serves as a timely reminder for consumers to exercise caution and be aware of their rights when shopping online during peak sales periods. Sernac encourages consumers to report any instances of unfair practices.