Viral TikTok Crossover Promotes Chilean TV Show "Mi Nombre Es 2"

Chilean TV Show Uses Viral TikTok Trend to Boost Ratings SANTIAGO, CHILE – Televisión Nacional de Chile (TVN) employed an innovative promotional strategy for its popular singing competition, "Mi Nombre Es 2." A recent TikTok video, featuring a humorous crossover between singer Pailita and a Michael Jackson impersonator, has gone viral, generating significant buzz on social media. The video cleverly incorporates elements of surprise and humor, capturing the attention of viewers and promoting the show's upcoming episode. "We wanted to reach a younger audience," explained a TVN representative. "TikTok is a powerful platform, and this strategy proved highly effective." Pailita's participation adds to the video's appeal, drawing in his large fan base. The unexpected pairing of the modern reggaeton star with the iconic King of Pop created a unique and memorable visual. The video's success highlights the potential of creative social media marketing in promoting television programming. The show's premiere on June 15th is highly anticipated following the success of this innovative promotional campaign.