UConn's TikTok Triumph: A Short Video, Big Impact on Student Recruitment

UConn's TikTok Success: How a Short Video Captures Campus Life and Attracts Students The University of Connecticut is using TikTok to reach potential students in a new and engaging way. A recent video, featuring a montage of campus life, has gained significant traction. The video showcases a variety of scenes, from bustling basketball games to quiet moments of student camaraderie, creating a dynamic portrayal of the university experience. The video's simple yet effective message, "She wants to go to UConn," speaks volumes about the university's appeal. "We wanted to show the vibrancy of our campus and the many opportunities available to our students," said a university spokesperson. The video's success highlights the power of short-form video in higher education marketing. The university plans to continue using TikTok to engage prospective students and share the UConn story. The video's popularity underscores the importance of visual storytelling in today's digital age. By showcasing the energy and excitement of campus life, UConn is effectively connecting with potential students on a personal level. The use of a simple, memorable message further enhances the video's impact, making it shareable and memorable. The strategy reflects a broader trend in higher education marketing, where universities are increasingly leveraging social media to reach and engage prospective students.