
The Real Winners Of Fall Rush 2025? The Brands
Fall rush season is coming to an end, so which are the brands that crushed fall rush 2025 with PR gifts and TikToks? Here's what to know.
Knoxville, TN - The University of Tennessee, Knoxville (UTK) recently hosted its annual Rush Week, a pivotal period for students seeking to join Greek life organizations. This year, the event featured a unique addition: a Sephora at Kohl's Beauty Corner pop-up, offering a range of beauty products and personalized advice to students. Participants were able to explore various beauty essentials, receive recommendations from beauty advisors, and even walk away with complimentary gifts and discount coupons. One student, who attended the pop-up, expressed her enthusiasm, stating, "I'm so thankful that I got to be a part of the Sephora at Kohl's pop-up corner beauty market. It helps me feel so excited and so prepared to rush at the University of Tennessee." She added that the advisors provided "all the best products to beat the heat," a crucial consideration during the warm Tennessee weather. The initiative highlights a growing trend of beauty retailers engaging with college communities, providing convenient access to products and services tailored to student needs. The pop-up not only offered a fun shopping experience but also aimed to equip students with the confidence and tools for a successful Rush Week.
Fall rush season is coming to an end, so which are the brands that crushed fall rush 2025 with PR gifts and TikToks? Here's what to know.