Scarlett Johansson's ASMR Jurassic World Promo: A Unique Marketing Strategy

Jurassic World Rebirth Promotion Features ASMR and Scarlett Johansson London, UK – June 7, 2025 – Universal Pictures UK released a unique promotional video for the upcoming film Jurassic World Rebirth. The video features actress Scarlett Johansson, who uses ASMR techniques to describe the film's plot. The unusual approach combines the calming ASMR format with exciting scenes from the movie. The video shows Johansson interacting with dinosaur toys, narrating a mission to collect dinosaur DNA. She highlights the film's key creatures, including the Quetzalcoatlus and Mosasaurus, emphasizing the dangers faced by the characters. "It would be really scary to be eaten by one of these, don't you think?" Johansson says in the video, creating a sense of suspense. The video's innovative approach to promotion may attract a wider audience, generating buzz for the film's release on July 2. The combination of a popular actress and the movie's thrilling premise makes it a compelling marketing strategy. The video's success will likely be measured by its views and social media engagement.