Dragons and Dads: How Universal Pictures UK is Promoting "How to Train Your Dragon"

Universal Pictures UK uses a heartwarming Father's Day message to promote the new How to Train Your Dragon movie. The short video features stars Jay Baruchel and Gerard Butler, who share lighthearted anecdotes about fatherhood, cleverly linking it to the film's themes of family and dragons. "It's not always easy having a Viking for a dad," Baruchel quips in the video, a line that's sure to resonate with many viewers. The video's clever integration of movie clips and the actors' personal comments makes for a memorable and effective promotional piece. This creative approach highlights the film's release, demonstrating Universal's strategic use of social media and timely events to engage audiences.