
Can a YA heartthrob sell women beer? This ad is leaning on the female gaze.
Fans have been pining for "The Summer I Turned Pretty" character Conrad Fisher. Samuel Adams is hoping that same audience will yearn for its beer.
Fans of the popular series "The Summer I Turned Pretty" are once again buzzing about character Conrad Fisher, following a viral video clip circulating online. The short video, which shows Fisher diligently washing and drying dishes in a kitchen scene, has garnered significant attention, with many viewers describing his actions as "unreasonably hot" and "husband coded." The clip, set to a melancholic soundtrack, highlights a domestic side of the character that has resonated deeply with the show's fanbase. Social media comments reflect widespread appreciation for Fisher's perceived responsibility and attentiveness, further fueling discussions and debates among viewers about the character's appeal within the series' romantic narrative.
Fans have been pining for "The Summer I Turned Pretty" character Conrad Fisher. Samuel Adams is hoping that same audience will yearn for its beer.
It's the Summer We All Fell for Conrad Fisher.