
Cómo Pop Mart convirtió las blind boxes en un fenómeno de coleccionismo
Pop Mart encontró la fórmula para transformar la sorpresa en obsesión: las blind boxes, hoy el fenómeno domina vitrinas, estantes y redes sociales.
In a recent online video, content creator Vanessa Lopez offered viewers an ASMR experience by unboxing the entire 'Labubu The Monsters Big Into Energy V3' series from Pop Mart. The video, which has garnered significant attention, showcases the meticulous process of opening each blind box to reveal the collectible plush pendants. Lopez meticulously presented each unique character, highlighting their distinct designs and accompanying collector cards. The unboxing trend, particularly for 'blind box' collectibles, continues to captivate a broad audience, demonstrating the enduring appeal of surprise and collection in consumer culture. While the video primarily focuses on the unboxing process, it subtly underscores the growing popularity of designer toys and the community built around their acquisition.
Pop Mart encontró la fórmula para transformar la sorpresa en obsesión: las blind boxes, hoy el fenómeno domina vitrinas, estantes y redes sociales.