TwelveSouth's PowerCord: A Design Masterpiece Inspired by Apple

TwelveSouth's PowerCord: Design Inspired by Apple's Past, Shaping the Future of Charging. The Vergecast recently sat down with Andrew Green, founder of TwelveSouth, to discuss the development of their latest product, the PowerCord. Green revealed that the design was heavily influenced by the aesthetically pleasing and functional plug found on older generations of Apple iMacs. "Apple makes a lot of lovely things," Green commented, highlighting the inspiration behind the PowerCord's form. The design process presented unique challenges, as Green explained, "There's a lot of volume in that overmold of that US-based grounded cable." The team overcame these obstacles, resulting in a sleek and efficient design. The PowerCord's innovative approach to integrating a charger directly into the cable offers a glimpse into the future of charging technology. The final product is a testament to thoughtful design and problem-solving, showcasing the power of inspiration and innovation.