TikTok Algorithm Bias: A Belarusian Creator's Struggle for Visibility

TikTok's Algorithm and the Struggle for Minority Language Representation: A Belarusian Perspective The digital age has brought unprecedented opportunities for cultural expression, yet challenges remain for minority languages. A recent TikTok video by Belarusian creator vikabelarusova highlights this struggle. In a video posted on March 16th, 2025, vikabelarusova, whose TikTok handle is @vikabelarusova, laments the lack of visibility for Belarusian-language content on the platform. "TT doesn't promote Belarusian lifestyle content," the creator stated in the video. This sentiment reflects a broader concern among creators using minority languages: that algorithms prioritize content in dominant languages, limiting the reach and impact of diverse voices. While the video doesn't offer concrete solutions, it serves as a poignant example of the challenges faced by creators seeking to share their culture and language online. The issue raises questions about algorithm transparency and the need for platforms to actively promote linguistic diversity. The limited reach of Belarusian content, as experienced by vikabelarusova, is a microcosm of a larger issue affecting diverse creators worldwide.