Vitberry's Sweet Social Media Success: Engaging Ukrainian Consumers

Vitberry's Sweet Success: A Look at Ukrainian Food Marketing on Social Media In the bustling digital landscape of Ukraine, Vitberry, a company specializing in sublimated products, has found a unique way to connect with consumers. Their recent social media campaign, featuring short, engaging videos like the one showcasing their strawberry-chocolate candies, highlights a growing trend of using visually appealing content to promote products. One video, posted on May 25th, 2025, shows a young woman enthusiastically reviewing the product inside a car. "It's a combination of strawberries and chocolate," she says, "a real treat!" The video's success, with over 800 views in just a few hours, demonstrates the effectiveness of this marketing strategy. This campaign reflects a broader trend in Ukraine's food industry, showing how companies are using social media to reach a wider audience and create a personal connection with consumers. This strategy, while simple, offers a new way to engage customers in a fast-paced digital environment.