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Sao Paulo Fashion Week: Influencers on the Runway Spark Debate
Sao Paulo Fashion Week: Influencers on the Runway Spark Debate Sao Paulo, Brazil – The recent Sao Paulo Fashion Week (SPFW) has ignited a discussion about the increasing presence of influencers on the runway. Brazilian model and influencer Vivi Orth (@viviorth90) has voiced her concerns in a viral TikTok video, highlighting what she sees as a lack of respect for the profession. "Influencers desfilando no SPFW," Orth begins, setting the stage for her critique. She points out the significant effort required for models to succeed, including rigorous training, castings, and dedication to maintaining their image. She contrasts this with the perceived ease with which some influencers transition onto the runway. Orth's video features several clips of models and influencers walking the runway, visually demonstrating the differences in poise and professionalism she observes. She doesn't name names, but her message is clear: "The event has some blame, the brands have some blame, and the casting directors have some blame." She emphasizes the extensive work of stylists, makeup artists, and others involved in preparing models for the runway, work that is often overlooked when influencers are given opportunities. The video concludes with Orth's call for greater respect and empathy for the modeling profession, a sentiment that has resonated with many viewers. Her video has amassed millions of views, sparking a broader conversation about the future of fashion week and the role of influencers.
