TikTok Star Alix Earle's Honest Videos Resonate Deeply: A Conversation with WSJ. Magazine

TikTok Influencer Alix Earle's 'GRWM' Videos Resonate Deeply: An Interview Alix Earle, a 22-year-old influencer with 7.5 million TikTok followers, has captivated audiences with her candid "Get Ready With Me" (GRWM) videos. Her relatable content, which includes discussions of acne, mental health, and even being dropped from sororities, has struck a chord with viewers. In an exclusive interview with WSJ. Magazine, Earle discusses the unexpected impact of her viral videos and her journey to success. "I think the way that what I say can really resonate with girls," Earle explains, highlighting the importance of authenticity. "Those moments that truly impact people—it feels maybe silly or like I am oversharing online—but then I meet people in real life, sometimes with tears in their eyes, just saying how something I've said and shared has helped them." This emotional connection underscores the power of Earle's honest approach. Earle's success extends beyond TikTok; she's worked with brands such as Carl's Jr., Pantene, and Poppi. Her podcast, part of Alex Cooper's network, further solidifies her influence. This interview offers a glimpse into the life of a successful influencer and the profound impact she's having on her audience.