Walmart+ Taps Celebrity Moms, Including Paris Hilton, for New Parenting Support Campaign

Walmart, the retail giant, has launched a new marketing campaign featuring celebrity mothers, including Paris Hilton, to promote its Walmart+ membership service. The initiative, titled "Moms Answer Moms," invites viewers to submit their parenting questions, with the promise of personalized video responses from a panel of well-known personalities. The campaign addresses common dilemmas faced by parents, ranging from practical advice on child-rearing to personal well-being. A spokesperson for Walmart stated, "Motherhood is tough, but we're here to help. This week, Walmart+ has moms on call, ready to answer questions like 'Do I have to keep all of my kid's art?' or 'How do I stay 'sliving' in my mom era?'" The campaign aims to position Walmart+ as a supportive resource for parents, fostering a sense of community and offering practical solutions.