Northumberland Candle Co.'s Snap Wax Melts: A Social Media Success Story

Northumberland Candle Co. Snap Wax Melts Gain Popularity: A Review Northumberland, UK – Snap wax melt bars from Northumberland Candle Co. are gaining traction on social media, thanks in part to a recent review by UK-based influencer Wendy G (@wendyg_official). Wendy's video, posted on May 22nd, 2025, showcases the product's unique snappable design and diverse range of scents. The video has already accumulated nearly 600 views, indicating a growing interest in the product. "These are the new snap wax melt bars," Wendy explains in her video, "and there are so many scents to choose from!" She highlights the convenience of the snappable design, allowing users to easily break off individual pieces as needed. The affordability of the bars, priced at only £1.99, also makes them attractive as gifts. The video's success underscores the power of social media marketing for small businesses. Northumberland Candle Co's snap wax melts are not only a convenient and fragrant product, but also a practical and affordable gift option, making them a popular choice for various occasions.