AI's Role in Video Production Surges: Key Insights from Wistia's 2025 Report

AI Integration in Video Production Skyrockets, Wistia Report Reveals According to Wistia's recently released 2025 State of Video Report, the use of Artificial Intelligence (AI) in video production has seen a dramatic increase. Data indicates that only 18% of professionals utilized AI for video creation last year, a figure that has more than doubled to 41% this year, with an additional 19% planning to adopt AI soon. The report underscores that AI is not displacing creative roles but rather empowering professionals to overcome common industry hurdles. Many companies face challenges such as limited resources and a lack of technical capabilities, which AI tools are effectively addressing. By automating certain aspects of video creation, AI allows creators to focus on more strategic and creative tasks, thereby enhancing overall productivity and output.