Malta's Eurovision 2025 Campaign: "Serving Kunt" Becomes "Serving" in a Grinder Marketing Blitz

Malta's Eurovision 2025 campaign took an unexpected turn when the country used the dating app Grinder to promote their song, originally titled "Serving Kunt." The word "kunt," meaning "singing" in Maltese, caused a stir, leading to a title change to "Serving" for the Eurovision stage. The strategy, while unconventional, generated significant buzz. "It's a bold move," commented one social media user, highlighting the unexpected reach of the campaign. This unconventional approach highlights the evolving landscape of music promotion and the creative strategies employed by artists to connect with their target audiences. The success of this campaign remains to be seen, but it has certainly sparked conversation and raised awareness of Malta's Eurovision entry.