Shaq's Advice to Giannis: Brand Over Big Market

Shaquille O'Neal's Advice to Giannis Antetokounmpo: Focus on Brand, Not Market. In a short video interview, basketball legend Shaquille O'Neal shared career advice with Milwaukee Bucks star Giannis Antetokounmpo. O'Neal emphasized the importance of personal branding in the modern era of social media, stating, "Nobody cares what city you're in anymore, this ain't the 90s." He advised Antetokounmpo, who is already earning a supermax salary, to prioritize building his brand and attracting opportunities rather than focusing solely on playing in a large market. O'Neal's perspective, drawing on his own experiences in both small and large markets, offers a valuable insight into the evolving dynamics of professional basketball careers. The advice resonates with the current landscape where athletes leverage social media to build their personal brands and secure endorsements. The video underscores the shift in how athletes build their careers, moving beyond geographical limitations to focus on broader global reach and influence.