The 'Hidden Bob Cut': Korean Hair Trend Takes Social Media by Storm, Sparks Debate on Versatility

The 'Hidden Bob Cut' trend, originating from Korea, is gaining significant traction online, as demonstrated in a recent viral video from Thailand. The video, uploaded by user YW🐼 (ยอวอ) on July 4, 2025, showcases the unique haircut where a shorter, bob-length layer is cut underneath longer hair, allowing for versatility in styling. When the top layer is down, it appears as long hair, but when tied up, a chic bob is revealed. The trend has sparked considerable discussion among viewers. Many expressed enthusiasm for the style, with one commenter stating, "I LOVE THIS 🔥" and another noting, "I did it this spring with my wavy hair. So convenient when I don't have time to take care of my routine!" However, the practicality for all hair types was a recurring concern. Several users, particularly those with thinner hair, voiced reservations. "My 3 strands of hair could never 😭" lamented one viewer, while another added, "it's not for us, thin haired girlies 🙂 just scroll away, don’t think about it." Concerns about hair volume were echoed by a Spanish-speaking user who commented, "Para ese tipo de corte tienes que tener mucha cantidad de pelo. Si no queda fatal." The video, which garnered 2.9 million views and 69,400 likes, highlights the global reach of beauty trends facilitated by social media platforms like TikTok. While offering a fresh take on hair styling, the 'Hidden Bob Cut' appears to be a style best suited for individuals with thicker hair, prompting a mixed but engaged reaction from the online community.

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