Ukrainian Real Estate App's Smart Monetization Strategy Revealed

Ukrainian Tech Podcast Explains Bird App's Monetization Model A recent episode of the Ukrainian technology podcast, "Закрив раунд," delves into the monetization strategy of Bird, a real estate search application. The podcast hosts explain that Bird utilizes a straightforward advertising model, where various real estate portals pay for user engagement within the app. This engagement is tracked in two key ways: clicks on property listings and phone calls initiated from the app. One host noted, "Portals pay us for the leads generated," highlighting the app's effectiveness. The podcast also emphasizes the app's unique ability to track calls, a feature not common in all similar applications. This detailed explanation provides valuable insights into the financial workings of a successful tech application in Ukraine. The podcast's discussion of Bird's model offers a practical example of innovative monetization within the tech sector.