Local Belarusian Business Adapts to Global Market Challenges

Ivanivichi Furniture Fabric Warehouse Navigates Global Market Challenges Ivanivichi, Brest Region, Belarus – "Destayl mebel," a local furniture fabric warehouse, is adapting to the complexities of international trade. The company's manager recently gave a tour, highlighting the challenges and strategic decisions impacting their operations. The warehouse once boasted over 170 types of fabrics, but that number has been reduced to streamline logistics and maintain a manageable stock. "We had to reduce our assortment to avoid problems with logistics and have a certain reserve," explained the manager. The shift in strategy reflects the company's focus on exporting to the EU, which involves additional customs procedures. The manager noted that while exporting to Kazakhstan is simpler, sales to Russia still require customs clearance. The video shows the meticulous process of fabric selection, ensuring consistency in color and pattern for furniture orders. Despite the challenges, "Destayl mebel" continues to operate successfully, demonstrating resilience in the face of evolving market demands. The company's commitment to quality and customer satisfaction remains a key factor in its success.