Ghanaian Influencer Launches New Clothing Line with Vibrant Social Media Campaign

Abena Boampongmaa, a broadcaster and brand influencer from Ghana, has launched a new clothing line called Abena's Clothing. Her latest video, posted on May 31st, 2025, showcases a new design from the collection. The video features Ms. Boampongmaa modeling the clothing. While the video is primarily an advertisement, it highlights a growing trend of local businesses using social media for marketing. "I wanted to create something unique and stylish for the modern Ghanaian woman," said Ms. Boampongmaa in a recent interview. The video has already gained significant traction online, indicating a positive response to the new collection.