Ghanaian Entrepreneur Uses TikTok to Showcase Vibrant Fabrics

In the bustling city of Accra, Ghana, a small business owner is using social media to reach a wider audience. The video shows a large selection of colorful fabrics, suggesting a thriving textile trade. While the video itself is in a local language, it highlights the increasing use of platforms like TikTok for marketing products. The owner's use of hashtags like #goviral underscores the importance of social media in modern commerce. The success of this strategy remains to be seen, but it represents a growing trend in how small businesses in developing countries are adapting to global markets.