Nintendo Opens Immersive Flagship Store in San Francisco's Union Square

Nintendo Opens Second US Store in San Francisco's Union Square San Francisco, CA (May 16, 2025) – Nintendo of America celebrated the grand opening of its second US retail location in San Francisco's Union Square yesterday. The highly anticipated store, spanning 9,000 square feet across two levels, offers a unique immersive experience for Nintendo fans. "Fans are going to be able to immerse themselves in our worlds," said PJ Sadler, Senior Manager Retail at Nintendo of America, in an interview at the store's opening. "They'll find unique merchandise that you can only find here." The store boasts a wide selection of exclusive merchandise, including apparel, collectibles, and accessories from popular franchises like Super Mario, Animal Crossing, Splatoon, and The Legend of Zelda. Additionally, customers can customize their own Nintendo Switch OLED models. A standout feature is a giant gaming wall on the lower level, allowing fans to engage in multiplayer gaming on a large screen. The store also offers gaming stations to demo the latest Nintendo titles. The opening of the San Francisco store marks a significant expansion for Nintendo in the US, with its first store located in New York City. The new location's prime spot in Union Square is expected to attract both local residents and tourists, further solidifying Nintendo's presence on the West Coast. The excitement surrounding the new store is palpable, creating a vibrant atmosphere and a memorable experience for all Nintendo enthusiasts.