Nintendo's New Store Opens in San Francisco Union Square

San Francisco Welcomes Nintendo's Second US Store: Union Square Celebrates Grand Opening San Francisco's Union Square buzzed with excitement on May 16th, 2025, as Nintendo opened its second US store. The event drew large crowds of eager fans, many dressed in Nintendo character costumes. The store itself boasts a massive gaming screen, allowing customers to play games in-store, and offers unique merchandise only previously available in Japan. One fan, Michelle Javier, expressed her excitement, stating, "I'm looking forward to seeing everybody come. I'm hoping more people come with cosplay, like costumes." Devon Pritchard of Nintendo America added, "We're excited with Nintendo San Francisco because we're going to be bringing unique goods into the store that have only been seen in Japan." The opening also signifies a shift in Union Square's retail landscape, with other retailers adjusting their locations. The new Nintendo store represents a positive development for the area, offering a unique shopping experience and a boost to local commerce.