Unpacking "Paper" Sunscreen Tubes: Are They Truly Eco-Friendly?

A recent viral video by Allison Turquoise, a cosmetic packaging sales director, sheds light on the intricacies of "paper" sunscreen tubes, addressing consumer questions about their environmental impact. The video, which has garnered significant attention, explains that while the outer layer of these tubes may be paper, the innermost layers that come into direct contact with the sunscreen formula are typically still made of traditional polyethylene. Ms. Turquoise clarified a common misconception, stating, "The most common misconception I see about paper tubes in the industry is that the tube sleeve is 100% paper." She elaborated that sunscreen formulas require a five-layer tube for stability and safety, with only one to two of these layers being paper. Despite the continued use of plastic in inner layers, Ms. Turquoise emphasized that this design does not constitute "greenwashing." She explained, "Replacing one to two layers with paper instead of polyethylene still reduces the amount of plastic used per tube." This reduction, she noted, is a step towards greater sustainability within the cosmetic packaging industry. The video provides valuable insight for consumers seeking to understand the true environmental footprint of their beauty products.

Beauty Independent

one month ago

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Allison Kent-Gunn, aka Allison Turquoise, is an ebullient translator of packaging from people’s favorite beauty brands.