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The Rise of Skinimalism: Is Less Truly More for Your Skincare Routine?
The Rise of Skinimalism: Influencers vs. Dermatological Efficacy A recent video by content creator Amanda Sánchez has reignited discussions around "skinimalism," a growing trend in skincare that advocates for a minimalist approach to beauty routines. Sánchez, known for her lifestyle content, shared her personal experience and opinions on the practice, suggesting that "less is more" when it comes to facial products. In her video, Sánchez demonstrated her simplified skincare regimen, which typically includes a serum, a hydrating cream, a cleanser, and sunscreen. She critically addressed the common practice among some influencers of applying a multitude of products, stating, "Your skin is not capable of absorbing such a large quantity of product. Nor such a large quantity of a single product, nor a mixture of 50 chemicals from 50 different products." Sánchez further elaborated on her perspective, highlighting that the extensive product routines often seen online are primarily for "maintaining dynamism in the video" and encouraging viewer retention, rather than offering genuine skincare advice. She argued that the skin does not have enough time to absorb numerous products, leading to a "paella of different products" on the face, which she deemed "impossible" to be effective. The content creator emphasized the benefits of reducing product usage, noting, "Trust me, not only will your skin thank you, but also your wallet." She encouraged viewers to reflect on whether using multiple toners, double cleansers, three serums, a vitamin C, a niacinamide, and two hydrating creams is truly necessary. While Sánchez's video offers a personal take, it taps into a broader conversation about consumer habits in the beauty industry and the influence of social media on skincare practices. The "skinimalism" movement suggests a shift towards more sustainable and effective routines, moving away from overconsumption and complex multi-step processes.
