Romania's Tourism in Crisis: Expert Calls for National Strategy

Romania's Tourism Sector Needs a Strategy: Moon Resorts Founder Sounds the Alarm Romania's tourism sector is facing a critical juncture, according to Cristian Brânză, founder of Moon Resorts. In a recent interview, Brânză highlighted the urgent need for a comprehensive national strategy to address the challenges and harness the opportunities in the industry. He points to the lack of coherent development as a major obstacle, stating, "We don't have a strategy; we don't have overall development." The rapid influx of information and the growing power of artificial intelligence further complicate the situation, creating an "informational tidal wave" that the sector needs to navigate effectively. Brânză's insights offer a timely warning and call for decisive action to secure the future of Romanian tourism. The government needs to step up and provide the necessary support and guidance to ensure the sector's long-term sustainability and growth.