Aldi's Latest Beauty 'Dupes' Spark Frenzy, Offering Luxury for Less

London, UK – Shoppers in the United Kingdom are flocking to Aldi stores following a viral social media post showcasing the supermarket's latest line of beauty 'dupes.' Ashleigh Money Saver, a popular online personality, highlighted a range of Lacura brand products that closely mimic expensive high-end cosmetics, skincare, and fragrances, but at a fraction of the cost. The video, which has garnered millions of views, features comparisons such as Lacura's liquid highlighters, a reported dupe for Rare Beauty's liquid highlighters, saving consumers approximately £20. Similarly, a Lacura liquid blush is presented as an alternative to Rare Beauty's soft pinch liquid blush, offering an £18 saving. Skincare enthusiasts are particularly excited about the Lacura Peptide Moisturizer, which is positioned as a budget-friendly option to Drunk Elephant's Protini Polypeptide Cream, potentially saving customers a remarkable £54. Fragrance aficionados are also taking note, with new Lacura perfumes, including 'Intense Passion' and 'Cardinal Red,' being compared to luxury scents like Maison Francis Kurkdjian's Baccarat Rouge and Oud Satin Mood, which can cost upwards of £200. The Aldi versions are priced at a mere £5.99, presenting an extraordinary saving. While the products offer significant financial benefits, some consumers have expressed frustration over stock availability. Comments on the viral video include, "Why can’t they just open an Aldi beauty website? They never have these in my stores," and "Went in early this morning especially and NOTHING. Don’t think it was sold out - just think they never had any!" Others, however, reported success, with one user stating, "went in this morning and got everything and more in this video...chuffed 🥰." Aldi has a history of creating popular 'dupes' across various product categories, often leading to rapid sell-outs. This latest beauty range appears to be no exception, driving considerable consumer interest and store traffic.

Marie Claire UK

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