AVICOM' agence de communication - l'agence des Pa…
FOOH, l’engagement comme levier de communication - AVICOM'
Le FOOH, ou Fake Out Of Home, est un type de campagne digitale qui transpose des objets du quotidien en version géante. On vous explique !
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L'Oréal Paris Unleashes Giant Lipstick Car in Bold New Ad Campaign
Paris, France – L'Oréal Paris has launched a striking new advertisement featuring an oversized Infaillible Matte Resistance liquid lipstick. The campaign's centerpiece is a classic red Citroën 2CV, seen navigating the historic streets of what appears to be Paris. Perched atop the vehicle, the colossal lipstick extends its applicator, leaving a vivid red trail across the asphalt. This visual spectacle aims to highlight the product's long-lasting matte finish, creating a memorable and impactful promotional message for the brand's new offering. The innovative approach seeks to capture consumer attention through its unique scale and creative execution in an urban setting.
