Brazilian Agribusiness Pioneer Shares 30 Years of John Deere Expertise

Agribusiness and Technology: An Exclusive Interview with João Pontes São Paulo, Brazil – June 3, 2025 – João Pontes, a prominent figure in Brazilian agribusiness and a former executive at John Deere, shared his insights in an exclusive interview with CARAS Brasil. Pontes, who boasts a 30-year career in the industry and currently serves as an advisor to several large companies, discussed the transformative role of technology in modern agriculture. "The agro industry is different because of the people," Pontes stated, emphasizing the importance of trust and honesty within the sector. He also highlighted the demanding nature of the industry, describing it as "an open industry with many variables to manage." The interview touched upon the challenges and opportunities presented by technological advancements in agriculture. The full interview, available on CARAS Brasil's YouTube channel, provides a comprehensive overview of Pontes's career and his vision for the future of agribusiness in Brazil. His insights offer valuable perspectives for both industry professionals and those interested in the intersection of technology and agriculture.