Pilates Instructor's Smart Branding Strategy: Why Igeia, Not TrainPink?

UAE-based Pilates instructor Carlotta Gagna recently addressed a question about her new clothing line, Igeia. The line's name, she explained in a short video, was chosen to distinguish it from her established brand, TrainPink. "TrainPink is a well-known brand in Italy and the Pilates world," Gagna said, "and we didn't want to dilute that brand by including the clothing line under the same name." Instead, she opted for Igeia, the name of the Greek goddess of health, a fitting choice for a fitness-focused brand. This strategic decision highlights the importance of careful brand management and the potential benefits of creating distinct brands within a larger business ecosystem. Gagna's video has garnered significant attention, demonstrating the public's interest in understanding branding choices and the stories behind successful businesses.