Economía Digital
Carrefour lanza una novedad que te transportará a tu infancia: solo durante las…
La Roller-Hour, la iniciativa de Carrefour que invita a sus clientes a hacer la compra en patines, está causando auténtico furor en toda España
87
2k
358
7M
Carrefour Launches 'Roller-Hour' for Skate-Friendly Shopping in Spain
Carrefour Hypermarkets Introduce 'Roller-Hour' for Unique Shopping Experience Madrid, Spain – Carrefour hypermarkets across Spain are rolling out a novel initiative this August, inviting shoppers to glide through their aisles on rollerblades and inline skates during 'Roller-Hour'. The event, scheduled daily from 4:30 PM to 5:30 PM, aims to transform the traditional shopping trip into a fun and active experience. The promotional video released by Carrefour Spain showcases various individuals, including families, enjoying the unique opportunity to skate while selecting groceries. Participants are seen wearing protective gear such as helmets and pads, navigating the store with shopping carts. One Carrefour employee featured in the video enthusiastically stated, "El Hiper está de moda" (The hypermarket is in fashion), underscoring the brand's effort to modernize the shopping environment. While the initiative has generated excitement, some shoppers have expressed concerns regarding entry requirements. A comment from a user named '👎🏻👎🏻👎🏻' highlighted a discrepancy: "What was supposed to be a fun shopping trip on skates was a tremendous disappointment... We were told we needed all protections: elbow pads, knee pads, and helmet, when it's not indicated anywhere, and when in this very promotional video, people can clearly be seen without full protection." Carrefour has yet to issue a public clarification on specific safety gear requirements beyond what is visually depicted in their promotional material. Despite some initial confusion, the 'Roller-Hour' is set to continue throughout August, offering an unconventional way for customers to engage with their local hypermarket.
