Lidl Hungary Unveils Surprise Sneaker Collaboration with Tisza Cipő via Augmented Reality Ad

Budapest, Hungary – Lidl Hungary has unveiled an unexpected collaboration with the iconic Hungarian shoe brand Tisza Cipő, launching a limited-edition sneaker. The announcement, made through an innovative augmented reality advertisement displayed on a prominent city building, has quickly captured public attention. The digital billboard initially showed a QR code and the date August 2, 2025, intriguing passersby who were seen filming the display. Following this teaser, the digital banner dramatically peeled back to reveal a vibrant, three-dimensional model of the new white, blue, and red sneaker, appearing to float in front of the building. This exclusive collaboration, dubbed 'Lidl x Tisza cipő,' will be available in limited quantities. Customers interested in acquiring the unique footwear can pre-order it from August 3 to August 6 exclusively through the Lidl Plus application's 'Click & Pick' function. The launch has generated significant buzz online, with many expressing excitement and anticipation for the limited release.

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