Sephora's Anti-Aging Products Easily Purchased by Children: Undercover Investigation Reveals Risks

Fifth graders' easy access to anti-aging skincare products raises concerns among dermatologists. An undercover investigation by CBS News shows how easily children can purchase these products, despite the industry's claims that they don't target young consumers. "It's incumbent on our over 250, 300 brands to make sure that we're talking to the right audience," said Sephora's CEO in a recent interview with Fortune magazine, acknowledging the problem. The investigation highlights the role of social media trends, like the 'Sephora Kid' trend, in influencing children's purchasing habits. While the products are legally available, experts warn of potential skin damage. CBS News' findings underscore the need for increased awareness and responsible marketing practices.