Is Makeup Marketing to Children a Growing Problem?

Marketing Makeup to Children: A Growing Concern Spain is seeing a rise in marketing directed at young girls, prompting debate about the ethics and impact on self-esteem. The "Sephora Kids" trend, highlighted in a recent radio interview with influencer EVA, raises concerns about the normalization of makeup use at a young age. EVA stated, "Maquillar-se ha deixat de ser un joc si les nenes són el públic objectiu…", expressing worry about the pressure on young girls. The interview showcased examples of marketing campaigns aimed at children, including skincare routines and makeup sets designed with child-friendly themes. The discussion also touched upon the lack of age-appropriate education about self-esteem and the potential long-term effects of early exposure to beauty standards. Experts suggest that more research is needed to understand the full impact of these marketing strategies on children's development. The conversation concluded with a call for greater awareness and responsible marketing practices.