Sneakerheads and Sweet Tooths Rejoice: Kith Treats x New Balance Pop-Up a Huge Success

Kith Treats and New Balance Team Up for Grey Days Pop-Up Shop at NYC Food Festival New York City played host to a unique collaboration this past weekend, as Kith Treats and New Balance joined forces for a pop-up shop at the Family Style Food Festival. The event, part of New Balance's annual Grey Days celebration, offered attendees a chance to experience a specially designed Kith Treats location and purchase exclusive merchandise. The pop-up shop featured a distinctive black-and-white checkered floor and tile design, creating a visually striking backdrop for the New Balance branding. A large speaker tower further enhanced the atmosphere. The video shows various treats being made, including a Grey Days-themed milkshake. "It was really exciting to see the collaboration come to life," said one attendee, who purchased a limited-edition item. "The atmosphere was great and the milkshake was delicious!" Beyond the pop-up shop, the event also highlighted the Awake NY x Family Style Fest collection, offering a range of apparel and accessories. The partnership between Kith Treats, New Balance, and Awake NY demonstrates the increasing synergy between streetwear, food, and experiential marketing. The success of the pop-up shop underscores the growing trend of brands creating immersive experiences for consumers, blending commerce with entertainment and community engagement.