Kith and New Balance Drop Nostalgic Sneakers in Limited-Edition Packaging

Kith and New Balance Release Limited-Edition Sneakers: A Nostalgic Throwback New York City's Kith store is re-opening, and to celebrate, they've teamed up with New Balance to release a limited-edition run of the Abzorb 2010 sneaker. Two colorways are available: a striking purple, fuchsia, blue, and black combination, and a mostly black version with pops of pink, purple, and yellow. The shoes themselves are a nod to the sneaker styles of the 2010s. But the packaging is what makes this release truly special. Each pair arrived in a box adorned with photos taken using an included vintage FujiFilm digital camera, a clever marketing choice that taps into the nostalgia of the early 2000s blog era. "These bring back all the feels of the New Balance collaborations you saw with Kith back in the day," says Complex Sneakers, a sneaker reviewer who unboxed the shoes in a recent video. The special packaging, he added, "definitely brought back a bit of nostalgia to the whole blog era." The release is more than just a shoe drop; it's a carefully crafted marketing campaign designed to resonate with consumers who appreciate both the classic style of New Balance and the unique approach of Kith. The shoes' release coincides with the reopening of Kith's Manhattan store, promising a high level of interest among sneaker enthusiasts and collectors alike. The unique packaging and nostalgic marketing are sure to generate significant buzz around the release, making it a must-have for sneaker collectors and a testament to Kith's innovative branding strategies.