In a recent viral TikTok video, a shopper films shelves of Good Culture Cottage Cheese, repeatedly questioning, "Who's buying that shit?" The video highlights the product's unexpected popularity, possibly linked to a mention or endorsement by Bethenny Frankel. The short clip, which has garnered significant views, showcases the power of celebrity influence on consumer choices. While the video's language is informal, it reflects a common sentiment among consumers curious about trending products. The video's success underscores the ongoing interest in the impact of celebrity endorsements on sales. This unexpected surge in popularity of Good Culture Cottage Cheese demonstrates the potential reach of even short, informal videos in today's social media landscape.
The influencer's snack has become a viral hit — but is it the reason that so many grocery stores can't keep cottage cheese in stock?
