Ugandan TikToker Shares Online Marketing Challenges

Kampala, Uganda – June 9, 2025 – Alifa Akyiloja, a Ugandan TikToker and representative for Treasure Care Products, recently shared her experiences navigating the complexities of online marketing in a candid interview. The interview, filmed in Luganda, highlighted the challenges of managing online reputation and the constant struggle to control the narrative around her brand. "It's very difficult," Akyiloja said, "to manage what people say about you online. You can't control every comment, every review." Akyiloja's insights offer a valuable perspective for other small businesses and individuals utilizing social media for marketing. Her experience underscores the importance of proactive reputation management and building a strong online presence. The video also showcases the growing influence of social media in Uganda and the increasing need for businesses to adapt to the ever-changing digital landscape. Akyiloja's willingness to share her struggles and successes serves as an inspiration to others navigating the often turbulent waters of online marketing. The Truth Media, her YouTube channel, offers further insights into her marketing strategies.