From Asia to Viral Fame: The Unexpected Rise of Labubu Plush Toys

The unexpected rise of Labubu: How a plush toy conquered the fashion world. Paris, France—A seemingly ordinary plush toy has become an unexpected fashion sensation, captivating social media and fashion enthusiasts alike. The Labubu, a creation of Hong Kong artist Kasing Lung in collaboration with Pop Mart, is characterized by its unique design, combining cute and slightly spooky features. Its popularity surged initially in Asia before taking the world by storm. ELLE France's recent video capturing the adorable reaction of a grandmother to receiving a Labubu has further propelled the toy into the spotlight, garnering millions of views and transforming the grandmother into an unlikely brand ambassador. "It's just so cute!" the grandmother exclaimed in the viral video. The video's success highlights the power of genuine emotion and unexpected viral moments in today's digital age. The Labubu's popularity has also driven up demand and prices on the secondary market, making rare versions highly sought-after. The toy's success story is a testament to its unique design and the power of social media in shaping trends.