Ugly Dolls Take Over: Labubu Craze Sweeps the UK

The "pretty ugly" Labubu dolls are taking over the UK, with online searches soaring by 73% in the last year. These quirky collectibles, retailing at £17, have captured the attention of celebrities such as Dua Lipa and Rihanna. Fashion influencer Olivia Atwood is credited with popularizing the dolls in the UK. "Everyone is going crazy for these pretty ugly-looking, sorry, dolls," says Lorraine presenter Lorraine Kelly, holding up one of the plush toys. The dolls were originally designed a decade ago by a Hong Kong artist, but their recent surge in popularity has led to stores implementing purchase limits to manage demand. One program assistant even queued for two hours to get her hands on one! The trend highlights the unpredictable nature of viral sensations and the power of celebrity endorsements in shaping consumer behavior.